AN INNOVATIVE FORMULA INSPIRED BY OUR PROS’ SECRETS
Backstage, our pro artists are experts at creating a radiant glow, and the secret lies in prepping the skin with a hydrating sheet mask before make-up application. The new HD Skin Hydra Glow foundation combines these steps, fusing our makeup and skincare expertise to create one single product. make up for ever introduces the first radiant foundation that mimics the hydrating action of a skincare mask*.
LASTING RADIANCE AND HYDRATION
The lightweight texture of our new HD Skin Hydra Glow foundation syncs with your skin to offer a natural, luminous finish with buildable coverage. With its 24-hour radiant***, blurring*** and hydrating**** formula, HD Skin Hydra Glow is the secret to a fresh, natural, and luminous look that benefits your skin while you wear it.
86%* SKINCARE BASED AND CLEAN** FOUNDATION
HD Skin Hydra Glow is an 86% skincare-based foundation that hydrates, plumps, and boosts skin, immediately and after each wear, just like a hydrating skincare mask. This foundation goes even further thanks to our new complex: hydra-skin boosterâ„¢ a polymer innovation infused with hyaluronic acid and glycols. Ideal for normal, dry, mature, and sensitive skin types, our new radiant foundation is a must-have for your routine.
COMMITTED FOR EVER
HD Skin Hydra Glow goes beyond enhancing your beauty—it is dedicated to the planet. The eco-conscious packaging is made of a bio-sourced plastic cap and a mono-material design to ease recyclability. Crafted in France, it is housed in a 40% recycled and recyclable glass bottle. The outer packaging adheres to FSC standards, and the formula is free from any animal-derived ingredients.
HD SKIN FRANCHISE:
Explore the HD Skin family: opt for HD Skin Powder Foundation for a matte finish or choose HD SKIN for a semi-matte look.
FINDING YOUR UNDERTONE:
Deciphering your undertone is simple – examine the color of your veins.
Blue veins indicate cool undertones (shades starting with R).
Green veins suggest warm undertones (shades starting with Y).
A blend of both signifies neutral undertones (shades starting with N).
*Percentage of foundation base bringing hydration before adding colour
**Based on the MAKE UP FOR EVER formulation guideline
*** Instrumental test on 25 subjects
**** Instrumental test on 32 subjects