New

High-impact color single eyeshadow, available in 23 shades across 3 impactful finishes: matte, shimmer and glitter, the range is designed for versatility, from subtle definition to high-impact looks.

24-hour hydrating* and long-lasting lip balm with luminous glow finish.

The MAKE UP FOR EVER Face Sponge ensures flawless application of all liquid and cream textures.The ultra-soft, smooth texture allows for easy application and perfectly controlled coverage, for an even makeup finish in just a few strokes. Its angled shape enables precise application on all areas of the face.

The 1st liquid foundation* that adapts to all skin types ensuring a skin-like finish. Water-based, clinically proven to deliver 24h hydration**, shine-control & stays even all day.

* at MAKE UP FOR EVER

** on 33 subjects

BUILDABLE VOLUME MASCARA

A deep, saturated black from the first stroke, made to intensify the lashline instantly.

Its flexible texture melts onto the lashes, allowing progressive volume and length with each coat, without clumping. It is smudge-proof and sweat-proof while delivering 24H* wear.

The weightless formula remains comfortable on the lashes for up to 12H.

This waterproof eye pencil delivers intense color effortlessly. With 4 different finishes, create any look, from classic to bold, that lasts all day.