New

Our iconic Ultra HD Loose Powder, now in limited edition lilac packaging!

A microfinishing loose powder, that delivers a light matte effect and smooth luminous finish. The last step in your make up routine.

An ultra-soft velour puff, the perfect tool for applying HD Skin Setting Powder.

A super-fine setting powder that diminishes excess shine for a soft matte finish that lasts 24 hours without caking or enhancing texture, even on drier skin types.

This next generation powder instantly blurs pores, fine lines and texture without causing flashback for a complexion that still looks natural, never flat. The mess-free jar dispenses the perfect amount and locks shut for easy storage—puff included!

A high-performing eyeshadow that delivers vivid, one-swipe colour payoff in a skin-syncing formula for seamless blendability and no fallout.

Co-created by our pros, the ultra-saturated pigments deliver high-impact color that lasts, whether you’re creating a natural look or pushing the boundaries of artistry. This weightless formula is available in matte and shimmer finishes that are super buildable to your desired intensity with no fallout. Artist Eyeshadow comes in an eco-conceived, removable pan and are 100% recyclable.

Discover our new #118 foundation brush co-created with our pros for the ultimate second-skin finish when paired with HD Skin Hydra Glow foundation.

HD Skin Hydra Glow is a 86% skincare-based foundation that hydrates, plumps, and boosts skin immediately after each wear, just like a hydrating skincare mask.

A revolutionary* radiant foundation ideal for dry, normal, mature, or sensitive skin. With an extensive range of 38 inclusive shades, this foundation offers a natural, medium to buildable coverage with a radiant finish.

*At MAKE UP FOR EVER

Discover endless possibilities with Artist Color Pencil – a multi-use pencil available in matte or cosmic (shimmery) finishes.

Perfect for the eyes, lips, and cheeks. Craft everything from subtle natural to striking bold styles.

*Shades not suitable for lips: 001-610

*Shades not suitable for eyes: 250-242-450